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|10/16/2014 4:25:25 PM - Brandon
I have a buddy telling me I need to learn sales technique to become a good trainer. My thought is my results I get clients will do the selling for me. I'm in this for the joy of training people and the money will follow right? Or would it be smart to take a few books out on selling?
Learn how to sell. The reality is, most clients don't REALLY care if they get results. They like to tell their friends that they have a trainer. Or, they're there for a therapy session and want to talk to you more than they actually want to workout.
No matter how good you are, you have to be able to sell yourself. The product could suck, but if they buy into you and your demeanor, your personality and your style it doesn't matter. I've know a lot of BAD trainers who were busy all the time because they could sell.
If you want to make real money and live comfortably as a personal trainer you need to learn how to sell. The book that helped me work with women was "Men are from Mars, Women are from Venus". Basic psychology. It helped me communicate better with my female clients.
Learn to sell and make some real money.
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