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3/26/2012 9:05:01 AM -
Reason #6 Why Your Internet Fitness "Guru" is Full of Shit (forgot one)

This one was brought up to me over the weekend, so I figured I'd throw it in.


He's a nobody who can barely pay his own rent, and yet he offers a "certification."

As usual, I'll preface this by saying that I understand what people are trying to do with this. First, they're making money, which I don't begrudge anyone. Next, they're giving you information, which you're paying for, so they want to give you something at the end of the process to show that you put in your time. That's cool, and I get it. There are also plenty of guys who, although I disagree with a lot of what they say, I'd actually pay to listen to because they're successful at what they do. You can learn something from anyone.

What I've noticed, however, is that everyone is offering a "cert" these days -- even guys who don't have any clients. There's one guy in my area, in particular, that was advertising one on Facebook, and me and a lot of other people were like, "What?"

Okay, yeah, you have to think big in order to attain success. And yeah, it's a cool thing to do to give people something that shows the fact that they're willing to go out and learn. All good things. But if you're a trainer looking to build up your business, what, exactly, is the "Hardcore Skulls and Death Metal Goatee" seminar going to do for you? Do your clients know what the hell that is? Does the guy giving the seminar know anything you don't about either training or running a business? If he does, go. If he doesn't, don't, but being "certified" by some internet dude after you've sat on the floor of his gym and listened to him speak for a weekend isn't going to put you over the top, no matter how hard these guys claim it will.

And again, I'm not referring to big name guys here. There are several guys I can name off the top of my head that although I don't really follow them or their methods, it's not the worst career move you could make to learn from them and align yourself with them. I'm talking about the back-of-the-gym dude who starts his own website (typically his name, plus the words "strength" or "performance," and always finished up with "systems"), posts a few articles on EliteFTS, trains a high school football player or two, and suddenly starts broadcasting on Facebook about he'll "certify" you as a practitioner of his "methods."

Here's what I'm getting at. In about a month, I'm going down to the University of Richmond to hear Landon Evans, Mike Robertson, Joel Jamieson, Natalia Verkhoshansky, Val Nasedkin, and Cal Dietz give a seminar. The cost of admission to this seminar, given by some of the best coaches on the planet, is $150. Around that time, a guy who's written a handful of articles on this site (basically telling people to box squat with chains and push Prowlers...very original) is giving his "certification seminar" at the gym where he trains people between Facebook updates. This certification will run you $1300, and I know for a fact that people have actually come to his previous ones. Which one sounds like the better idea?

I don't know about you, but I don't like throwing my money away. When I spend it, I want something in return. You might have a different philosophy, and that's your prerogative. Just giving you something to think about.

Angry Coach

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